Who makes words mean virtually
anything without apparent effort? Sorts
and discards contrary facts, so the desired message remains unharmed. Highlights the truth you knew was there by
revealing little pieces of vague supporting “evidence” you can assimilate and
appropriate to the cause. Even if it is
a truth that hides from logic, without substance, without molecules, empty and
vaporous as a mirage. What conjurer is
this, that gently bends our ear and constricts our thoughts?
It
is the ancient savanna living survivalist in each of us—the primordial voice
that so often steers us to safety, and yet so often steers us wrong—the reason
that reason has such difficulty changing our minds. It is why we listen to our Rush’s and our
Rachel’s when we could be enjoying Rachmaninoff or Roy Orbison.
Around here, we think it’s important
to know of this word whisperer, this silent mental majority that is capable of
outvoting our counter-intuitive best interests.
Only conscious actions provide countervailing authority. Like researching facts, observing what works,
and deliberately overcoming the commercial advertising that distracts us from
our desired outcomes.
Try some brightly conscious analysis
before a major purchase. Is it the best
way to reach your goals? What’s the opportunity
cost—what else could you do with the money?
Try it next time you vote.
Research voting records, beyond the apparent, behind the facades. Do they reflect your values, or is someone
tapping something ancient to whisper in your mind?
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